A Filcro Media Staffing TV Network On-Air-Promotion Executive Search Review
Media & Entertainment Conglomerate Television Networks - Digital Media Holdings and TV Merchandising
Vice President TV Network On-Air Promotion
Executive Search Vice President On-Air Promotion Reporting to the TV Network President and CEO Search Firm Filcro Media Staffing and Tony Filson as Officer in Charge Client Major U.S. Global - 1st Tier Cable, Satellite, OTA and Digital Platform - TV Network
This noted global merchandiser needed to bring about enhanced international brand awareness by upgrading their production values across multiple media platforms. This executive would work in conjunction with retail, on-air, interactive and print divisions to meet new standards to integrate merchandising with prime time TV programming.
The Network President sought to create a On-Air-Promo environment that could substantially raise production values for On-Air-Promo and regular programming by bringing continuity to branding across all platforms. The Network affiliates to date were running promos but the efficacy was not evident and after reviewing the Network's current OAP inventory it was apparent to everyone that so much more could be done with On-Air and Online promos to enhance the Network's On-Air image
Of great interest were also a number of print publication that the Network needed revamping. The print production and creative teams would also be looking to this new Vice President for integrated branding on the publication's associated web sites and withing the magazines themselves.
The Network required a Vice President of On-Air-Promo who was not myopic and could lead a “New Branding” imitative across all the firms holdings.
Executive Search Committee Member Industry and Sector inclusion:
Television Broadcast Networks
Cable TV Networks
Network & Syndicated Programming
The client President & CEO acted as point of contact. It was requested that Tony Filson (TF) function as Officer in Charge (OIC) of Search to conduct a national search to identify the proper Vice President.
Filcro Media Staffing is Retained
The Filcro Media Staffing Officer in Charge of Search Tony Filson met with the Network CEO and commenced. The Network CEO voiced praise for a number of PROMAX award winners and Networks whom he felt had effective, creative and compelling OAP. Setting the bar exceptionally high he wanted a person who could express longevity and take on a change management role that would allow his contemporaries in other departments to follow his or her creative lead.
Current outside vendors were prohibitive financially and the intimate relationship he wanted with On Air Promo, Affiliate Relations, Sales, Marketing, Programming, Creative Services, Production and Post was not being developed with those outside the company as vendors vs. employees.
Some of the biggest challenges facing the new Senior Vice President were
Adaptation of Cross Platform Technology to Client’s Needs
Upgrading Creative Product, Production and Post
Bringing New Network Production Standards to TV Merchandising
Continuity of On-Air, Mobile and Online Dissemination
Bringing the Retail Experience On-Air
Filcro Media Staffing’s Recruitment Solution
Filcro Media Staffing proceeded to Identify the "best in industry" PROMAX award winners with a proven record of success in creating content for retail and on-air merchandisers. The search universe was tailored to a female 35-49 demographic. We drew from environments that expressed consistent 20% plus growth based on genre and merchandising similarities with heavy penetration in the top 50 DMA’s. All verticals were explored with the exception of automotive and adult beverage.
The executive was identified, recruited and attracted ahead of schedule. As there was an incumbent at the time Filcro Media Staffing was retained, the firm had to function covertly in a very intimate market. The executive and his family were relocated became well acclimated and the search was a great success.