Filcro Media Staffing recruits a multitude of diverse TV, radio and digital general managers for leadership roles in local, regional, national and international broadcasting markets for the public and private sectors.
GM executive searches are conducted by Filcro Media Staffing in multiple languages serving US | LATAM | ASIA | EU & MENA markets.
Filcro Media Staffing’s most active recruitment environments for General Managers are the Top 200 DMA’s in The United States.
OTA, MSO, Satellite and Digital platforms are supported for tactical and strategic leadership.
Executive searches for GM’s based in the United States, broadcasting to international markets are areas of growth anticipated to increase in volume for 3rd 1/4 2015 and 2016.
GM’s with dual roles as GSM’s are also recruited in this group. Standalone GSM’s are recruited by the Filcro Media Staffing Sales Group
The sampling of GM executive searches below affords clients and candidates an opportunity to understand the diversity, recruitment capabilities and efficacy of Filcro Media Staffing. GM’s can be as diverse as managing a single station, station group or CEO/GM of PEG market or corporate TV Networks.
General Manager (GM) TV Stations Group - California, USA based
English and Spanish Language Broadcasting CBS and Azteca Affiliate Stations
Filcro Media Staffing Tony Filson (FMS-TF) reporting to client Executive Search Committee (ESC) comprised of Chief Financial Officer, President and Chairman of the Board
Diversified multinational conglomerate with broadcasting, real estate, banking, food services, industrial and transportation holdings. Primary holdings in The Americas.
The company is known for acquiring companies in diverse business sectors and making them “best in class” by installing new management and best practices to optimize financial return.
GM for two acquired (OTA) broadcast TV stations with must-carry, located in Southern California
The station owners recently acquired multiple English and Spanish TV broadcast assets located in Southern California. The assignment was to recruit and attract a new TV station group GM to manage the broadcasting properties and strategically lead the organization across multiple media platforms and affiliate relationships.
After acquiring the broadcast properties the owners infused approximately $20,000,000.00 U.S. to upgrade the facilities, production, post, programming, engineering and operational resources.
The new station owners wanted to capitalize on a growing yet under-served Hispanic market in their DMA and also optimize business, creative and technical opportunities for the multiple TV stations in a “high income” demographics in Southern California.
An executive search committee was formed consisting of the CFO, President & Chairman of the diversified holding companies. Tony Filson (TF) was assigned as the Officer in Charge of Search (OIC) and conducted the national search from Filcro Media’s New York City offices for complete U.S. OTA station coverage.
Executive Search Committee Member Industry and Sector inclusion
QSR - Quick Service Restaurant
The ESC designated the CFO as the initial point of contact.
Subsequent to Filcro Media Staffing being retained
Filcro Media Staffing OIC Tony Filson participated in a number of phone conferences with the CFO, President & Chairman.
Filcro Media Staffing was provided with organizational charts, financial statements and personnel records relevant to the search. Tony Filson reviewed the affiliate agreements, BO&E infrastructure, ratings by day-part, sales projections and programming costs to established a profile that met with the consensus of the executive search committee based on the firm’s experience with similar searches and the board's desired short and long term business goals.
Filcro Media Staffing was fortunate to have a CFO functioning as liaison who was always accessible and able to provide information on a timely basis.
Some of the challenges facing the new TV GM / General Manager
TV Programming / National / Regional / Local - Costs of Production, Co-Production, Syndicated Programming, Affiliate Relationships.
GSM Identification - Optimizing Sales Across all Platforms
Hispanic and English Market Adaptation and Associated TV Programming
The Morale of the Company
Attracting and Retaining Business, Technical & Creative Executives
Growth of Programming in New Markets Across Multiple Media Platforms in Multiple Languages
To Monetize Digital Assets
Bring Continuity of Management to the Local Community Served, The Broadcasting Community, Station Employees, Ad Agencies, Clients, Programming Partners and The Networks (CBS & Azteca) as Affiliates.
Make the multiple stations profitable vs. prior modality
Filcro Media Staffing with Tony Filson as Office in Charge of Search proceeded to Identify the "best in industry" Presidents, CEO’s, GM’s and TV Station Group Presidents from appropriate DMA’s with “distinct similarities” and proven efficacy with growth objectives relevant to the ecology of the client’s newly acquired media holdings.
Opportunities in growing markets and high net-worth demos were not capitalized on in the past in. Local, Regional or National markets. The organization need a change agent who could create a culture of success by infusing broad acumen that would be respected by each business, technical and creative department head that was going to be part of the growing station group's future.
Monetization of cross-platform resources was also essential to optimize localization revenue as well as regional and national opportunities for sponsorships and advertising sales.
Successful GM identified, recruited, attracted and relocated
A President & CEO of one of Americas leading broadcasting companies who’s experience and professional interests were directly in line with those of the client company.
In his role prior to being recruited by the firm he oversaw the day to day operations for 42 TV stations in 25 markets with 8 Regional Vice Presidents reporting into him. His experience managing, hiring, training and motivating people with diverse backgrounds was well noted in the broadcasting industry.
He brought to the new owners 25 years of television station management on a national level. His business, technology, creative and financial acumen placed him as one of the top TV broadcasting executives in his space, in America. His programming and scheduling expertise allowed him to dominate the top National DMA’s under his management.
This TV executive also had experience enhancing and developing media technology in a practical manner as the properties he managed enhanced National, Regional and Local monetization across multiple media platforms. This TV executive was not a technology for technology's sake type of broadcasting executive. His mature approach to budgets, development and utilization of technology were well above the mean for a “TV Stations Group” President.
This TV executive also served as both Chairman and President of the Board of Directors of two State Associations of Broadcasters and the Station Group needed a foothold into these markets to become a more important player in regional and national markets.
The executive and his family were successfully attracted and relocated by an enthusiastic board and Chairman. Filcro Media Staffing with Tony Filson as OIC participated in the employment contract phase with the Candidate, Chairman, President and CFO. The ownership was exceptionally pleased with the firm’s modality, efficacy and cadence in attracting new leadership to secure this substantial media property investment.
A Filcro Media Staffing review with Tony Filson as Officer in Charge
Global Media and Telecommunications Conglomerate Cable TV, Broadcast Television, Newspaper Publishing, MSO, Telco and ISP media holdings
President General Manager (GM)
Based St. Thomas - The U.S.V.I. Officer in ChargeTony Filson - New York, NY Executive Search FirmFilcro Media Staffing New York, NY Reporting to Human Resources, the incumbent GM and CFO in St. Thomas, USVI
The company's operations at time they retained FIlcro Media Staffing were in Belize, British Virgin Islands, Guadeloupe, Martinique, Saint-Martin, Sint Maarten, U.S. Virgin Islands and France.
Media holding include: local and long distance, mobile telephone companies, Internet access providers, cable television companies, MSO offering quad-play, business telecommunications systems and a Pulitzer Prize-winning newspaper. Management offices are in West Palm Beach, Florida and headquarters in Christiansted, St. Croix, U.S. Virgin Islands.
The company employees more than 1,400 people and is one of the largest private employers in Belize and the second largest private employer in the U.S. Virgin Islands. The company was previously owned by Jeffrey Prosser, ICC's Chairman, President & CEO
Executive Search President and TV General Manager – GM
A search committee was formed consisting of the senior most HR executive, the current GM and the CFO of the parent company to identify a change agent who could bring about the synergy required to enhance the organizations media holdings on multiple platforms and implement sound financial reporting.
Executive Search Committee (ESC) Member Industry and Sector inclusion:
TV Station Groups, TV Network Affiliates
Telecommunications - Telephone and ISP
TV Production Services, Origination & Operations
Integrated Business Services
The (ESC) identified Filcro Media Staffing (FMS) and Tony Filson (TF) functioning as Officer in Charge of Search. Human Resources conducted the identification effort to identify the proper search firm.
Filcro Media Staffing is Retained
The Filcro Media Staffing Officer in Charge of Search worked initially with HR and the current GM to establish a consensus of the desired goals on business, technical and creative levels. The client, as an MSO provider and OTA CBS Network Affiliate had many areas where revenue could be optimized under the proper leadership.
Filcro Media Staffing was provided with technical, strategic, operational, organizational, financial, cultural and creative overviews requested to evaluate all hard and soft assets as they relate(d) to the skills and experience required of the new GM. This information was invaluable in garnering an understanding of their unique and positive culture. This GM position with broad management responsibilities across multiple media platforms and media businesses was unique
The current GM and HR Director had very clear “ideals” and goals for the varied media assets. Filcro Media Staffing having extensive experience recruiting for TV Station and Station Group GM’s was able to provide clear and assuring guidance while brining the GM executive search to fruition. Knowing we would have to relocate a GM from the United States, Filcro Media Staffing’s recruitment experience was instrumental in meeting the aggressive cadence set by ownership. Tony Filson utilized experience from other similar searches so the HR Director could gain internal consensus to move forward with universe compilation based on five specific locations to recruit out of.
Establishing a hierarchy of desired skill sets and industry experience to proceed with universe compilation and tiering placed company cultural issues at an unusually high-standing. Real leadership and mentoring skills would be essential in an environment that has a history of optimizing human resources. The success of this search would ultimately be determined by a multitude of mentoring and soft skills that were equally as important as the type of change management required in TV Network Sales, MSO Operations and to integrate and monetize the newspaper holdings.
Filcro Media Staffing was very fortunate to have such vocal, articulate and open input from HR and the current GM. The search was to be conducted as if we were looking for a “parent” who could gently and intelligently lead a broadcasting network to the next level of growth on multiple platforms.
Due to geographic issues the search offered many challenges. An executive had to be identified that could function with limited current network sales infrastructure until he or she could establish the entire front and back-office Network sales function in an environment where it never existed before with the exception of current print advertising resources that were being utilized to sell TV advertising. The management and integration of TV, MSO and Print would be challenging.
Some of the biggest challenges facing the new General Manager (GM) / President
Ad Sales Planning, Sale Operations and Budgeting
MSO and OTA Broadcast TV Network Synergy
Local and National Legislative Awareness
Financial Management and Budget Controls
External Revenue Partnerships - Synergies
Programming and Production Standards
TV Network Affiliate Relations with CBS
Establishing Nontraditional Revenue Streams
Solution Filcro Media Staffing proceeded to Identify "GM’s" with a proven record of success in building and enhancing hard and soft assets in similar markets with comparable assets. The ecology of the TV Network/Station was unique as the parent company spared no expense on infrastructure. Production and Post assets were considerably above the mean for similar networks. Therefor, a person capable of capitalizing on this strength to develop and enhance other areas of concern would be ideal.
An executive capable of focusing on sales management team development and sales infrastructure was essential. The client base and advertising agencies had to witness a difference in the way programming offered advertising opportunities that had not been available before. Building a credible and effective broadcast sales infrastructure that enhanced the platforms was critical. Filcro Media Staffing recognized that travel, leisure, sports and other areas were not capitalized on yet and great room was left for monetization. This awareness was utilized during the search to help attract the proper GM who could work creatively with TV producers, advertising agencies, direct sponsors and sports organizations.
This new GM had to plan, direct and coordinate the activities of the operation and implement policies governing the functions of the various departments to include: Sales, Operations, Production, Finance, Affiliate and Community Relations. Our firm needed to identify a GM from a similar market who was accustomed to being very “hands-on”.
Establishing budgets and generating analysis of budget Vs actuals to justify variances and create growth projections for the businesses would require strong financial acumen. In some instances we looked to smaller station groups where working with “sister companies” to maximize advertising, viewership and ancillary revenue was the norm.
The GM we would identify also had to determine added value advertising opportunities through varied programming initiatives. The Network TV Station assets and it’s geographic could offer many advantages to the proper GM. A GM who could review, negotiate and improve programming acquisition was essential. Our universe of smaller “station groups” who had allowed greater GM autonomy with regard to co-pro and programming acquisition were targeted early in the search process.
Successful GM identified, recruited, attracted and relocated
A General Manager who had functioned to date as a News Director, Sales Manager, Promotions Manager, On Air Host and Operations Executive in both radio and TV. He was a true Renaissance Man. This “hands-on” GM could lead by example and had a proven record of success in every area to properly lead a TV Station, TV Network and TV Station Group.
His ability to generate and improve revenue and increase sales in similar markets and much larger DMA’s was ideal to function as the change agent required.
Based on the diverse markets his political and broadcast acumen would be utilized to their fullest and his exposure to Governor, Lt. Governor, Local Politicians and State Legislators and the development of programming that partnered the Station(s) was a good fit based the TV Station / Network’s intimate yet multiple international markets. Working with both the federal government and foreign government(s) on remote transmitter site construction and licensing, this experience could also come into play based on the USVI proximity to potential future international markets.
The Network having some of the most sophisticated production and post facilities could also benefit from the new GM’s prior experience owning an advertising, marketing and video production company. His exposure to upscale advertising and production services to a diverse client base would fare well with the advertising agencies and local ad sales (LAS) issues he would be addressing.
The New GM proved his ability to manage development projects for new television stations in major markets and had implemented entire projects from initial budget to final build out. His licensing and technical planning acumen for cross border microwave systems, fiber optic networks and master control, including satellite uplink and downlink systems could be vital when the Network opts to enhance their own BO&E facilities or the MSO plant.
The New GM also managed two network affiliate TV stations in extremely competitive markets. He worked to develop business opportunities to diversify the company profit stream(s) as was required in the “ideal” of the client company. Through relationships he developed in the industry when purchasing programming he could greatly enhance the bottom line through increased savings on programming.
His implementation of sales strategies to include budgets and mentoring of Sales Managers and Sales Support Staff would be another “ideal” as the Network needed to establish front and back office sales infrastructure that would be distinct from their other media holdings.
One of the most important factors in this search was the unique cultural fit of this candidate to the organization. This executive, along with his family made a happy transition from the West Coast to the USVI that was positive for everyone involved.
A municipally owned diversified utility system providing electric, water, wastewater and fiber-optic telecommunication, MSO and information services executive search for review.
General Manager CATV and Associated Telecommunications (GM) / (GSM) / (RSM) / (LSM) - A Private & PEG Hybrid
Location Bristol Virginia and Mooresville, North Carolina Search General Manager – GM / GSM / LSM - Local & Regional Sales Reporting to President & CEO; Executive Vice President & CFO Search Firm Filcro Media Staffing Officer in ChargeTony Filson
The first municipal entity in the United States to build a fiber-to-the-premise network offering the “triple-play” of MSO based telephone, cable and Internet services. This a “Private and PEG” hybrid.
An executive search committee was formed consisting of members of the board of directors the President and CEO, CFO and CMO. The client facing increased competition from MSO, Satellite, Telco and Telecommunications providers overlapping in their geographic wanted to identify a more sales centric GM GSM with operational and customer service modality proven to increase subscribers and retention.
Telecommunications - Telephone and ISP
The (ESC) identified Filcro Media Staffing (FMS) and Tony Filson (TF) functioning as Officer in Charge of Search.
Filcro Media Staffing is Retained.
The Filcro Media Staffing Officer in Charge of Search worked initially with the CEO and CFO to establish a consensus of the desired long and short term business goals for increasing subscribers and enhancing the retention of subscribers in an increasingly competitive market.
Filcro Media Staffing was provided with technical, strategic, operational, organizational, financial and cultural overviews to evaluate all hard and soft assets. Subsequently, it was determined by Tony Filson that the the skills and experience required of the new GM GSM / LSM could be targeted in four distinct markets. This information was invaluable in setting a cadence and understanding the resources needed to attract the proper GM / GSM. Moving forward with a clear understanding of the client’s unique culture and business structure the company as a whole was an integral part of the local communities it served.
The CFO and CEO had very clear “ideals” as to what their business and residential subscriber goals were in the communities they serviced. The priorities of the search were clear. The new GM would have to have a proven track record of success with both business and residential subscriber growth and providing services that enhanced retention and the up-selling of tiered telecom and CATV services as traditional MSO triple-play offerings.
Challenges Facing the New General Manager (GM)
MSO and telecom competition in the same geographics
Local, State and National legislative awareness
Financial management and budget controls
Increasing sales through brand awareness to business customers
Establishing products and services that meet the needs of a growing customer base
Filcro Media Staffing’s Recruitment Solution
Filcro Media Staffing proceeded to Identify sales centric "GM’s" (GSM’s & LSM’s) with a proven record of success in building and enhancing hard and soft assets in similar markets with comparable business and consumer subscriber bases.
Working outwards from the geographic in an attempt to identify local candidates not requiring relocation proved to be highly successful.
A GM / GSM capable of focusing on local and regional sales and enhancing the relationship with marketing would be essential if brand awareness was to be increased with new and current business and residential clients.
Customer service needed to enhance sales by identifying opportunities that could increase business and residential participation. This new GM would need tactical and strategic experience in this critical area to assure that every contact with a customer was assuring that they were aware of the many services offered that could enhance their business and telecommunications needs or provide entertainment value for the family.
In such competitive cross markets where services are bundled this new GM would also need experience pricing and creating tiers of service that met unique needs based on Telco, MSO and Telecommunications competition. Defining clear options for consumer and business product lines would have to part of this new GM’s track record of success.
Successful New GM Recruited
A 25-year cable industry executive with progressive levels of leadership working as a marketing executive and General Manager at Time Warner Cable, Charter Communications and Adelphia
This executive had a clear record of success in optimizing process and returns in competitive markets similar to the client’s objectives engaging the firm. His ability to develop employees and resources to increase subscribers, lower costs and increase margins was exactly what was needed going forward.
The board and the representatives of the various constituencies were unanimous in their decision to hire this honed cable executive.
The executive did not require relocation and became acclimated quickly. His performance has exceeded expectations and we trust that he will continue to grow the organization and service the communities well that depend on these vital services.
U.S. Middle East and North Africa Broadcasting International Satellite and Broadcast Radio Networks Executive Search Review
Executive Director GM Middle East Radio and Interactive Networks
Based Washington, DC Search Executive Director – Middle East Radio Networks Search Firm Filcro Media Staffing Officer in Charge Tony Filson Reporting to President
U.S. Global media concern disseminating across multiple media platforms seeking to upgrade their international radio broadcasting properties located in the U.S and MENA disseminating news, music and special programming to the Middle East and North Africa.
A mandate to effectively communicate with the youthful population of Arabic-speakers in the Middle East by providing up-to-date news, information and entertainment on FM, medium wave, internet and satellite media platforms throughout the region.
A need to broadcast accurate, timely and relevant news about the Middle East, the world and the United States.
Maintain the highest standards of journalism, a free marketplace of ideas, respect for the intelligence and culture of its audience, and a style that is upbeat, modern and forward-looking.
To broadcast 24-hours, seven days a week as a Arabic-language network. To originate broadcasts from studios in the Washington, DC area and Dubai, U.A.E. as well as news bureaus and studios throughout the entire Middle East.
Executive Search Committee Member(s) Industry and Sector inclusion
Broadcasting - Radio
Broadcasting - Satellite
Broadcasting - Internet
Broadcasting - Television
PEG - Public, Education & Government
The senior most human resource executive identified Filcro Media Staffing (FMS) and Tony Filson (TF) functioning as Officer in Charge of Search.
Filcro Media Staffing is Retained
The Filcro Media Staffing Officer in Charge of Search and client President, client Chief of Staff and client head of Human Resources all agreed on definitions for identifying the new Executive Director. Based on Filcro Media Staffing’s international recruitment experience and knowledge of the Middle East, Radio Broadcasting, News, Music and Interactive Properties the firm was able to proceed with the search immediately in global media markets.
Filcro Media Staffing reviewed all available documents pertaining to the current structures of the organization on business, technical and creative levels. Tony Filson proceeded with a solid understanding of personnel, geographic issues, budgets, immediate goals and long term planning for strategic development of the many diverse audiences served in the Middle East.
Challenges Facing the New Executive Director (ED)
Programming - (7) Seven Distinct Radio Channels as a Multiplex
Establish New Audience Metrics With Effective Analytics
Training & Development
International Budget Controls
Adaptation of Technology for Interactive Platforms
Varied Audiences in Closely Located Regions
Filcro Media Staffing’s Recruitment Solution
Filcro Media Staffing proceeded to Identify the "best in class" international radio executives in the United States, Middle East, Asia and Europe.
Radio executives with Radio Network, Satellite Radio, Interactive Online Radio and Individual Broadcast Radio Stations and Radio Station Groups were all identified for initial universe compilation in and outside of the United States. A broad understanding and experience in international markets with broadcast distribution, engineering, programming production, programming acquisition, ratings analysis and audience development were basic criterion utilized from the onset. A proven record of success in building audiences with diverse music offerings in multiple languages was of primary interest.
This international broadcasting executive would have to manage and delegate globally while establishing a new set of performance metrics for creative initiatives and financial accountability.
Managing in multiple geographics in multiple languages and establishing continuity would be important to bring direct reports more in line with strategic initiatives related to convergence on satellite, online and RF platforms
One distinct goal was to also identify an executive who could lead resource planning for domestic and overseas facilities and oversee major contractors for significant CAPEX.
An executive capable ensuring that appropriate training plans, employee evaluations and counseling, could be provided globally as this executive was functioning as a “change agent” and needed to substantiate results that were sought by the President.
Functioning as a liaison to external organizations and governments on legislative matters concerning station operations would be essential as well as strong interpersonal skills and the ability to work with high profile officials would be required.
Successful Radio GM & Executive Director Recruited
The executive hired had broad knowledge and experience with an international and specifically Middle Eastern media environment with a clear understanding of geopolitical issues that can affect transmission and operations.
One of his main responsibilities in his current role as Vice President of Global Content at a Satellite Radio Network is to not only be aware of what the media environments and political situations are in each of the regions that he conduct business in, but to have a deep understanding of those environments so that he could develop content plans that are focused, strategically sound, culturally sensitive and targeted to the specific needs of a particular country or region.
In the development of his international program(s) and content plans, he conducted a great deal of research on the existing media environment and consumer media behavior patterns in the region, with an emphasis on those in Dubai and Bahrain. The research develop a comprehensive understanding of what was available to consumers in those markets on the AM/FM dial as well as via other platforms, which in turn determined how best to structure a content lineup that would be viewed as unique, compelling and able to drive a substantial audience in Dubai and Bahrain.
This executive fully understood the tradition and nontraditional media environment in the Middle East. Insight into the latest consumer trends regarding the consumption of media, how prevalent are iPods (or other mp3 devices) in each market? Do people read and/or write blogs? Do they listen to streaming audio either on their portable mobile device or on their home PC? Do they download songs to their portable mobile device? Do they listen to audio channels that are part of their Orbit (or other) satellite TV service? All of these things were utilized to inform and to some degree dictate the overall content strategy, especially when determining methods of distribution.
This executive was and is fully versed in every form of assimilation and dissemination in his markets and those he would be creating that never existed in the Middle East before.
In the course of his travels to the Middle East region he had done a significant amount of listening to the radio (including the Filcro Media Staffing client) in order to get a first hand feel of what the overall content offering and listening experience was.
This executive had a strong belief that a comprehensive understanding of the geopolitical issues affecting the world is an extremely important aspect of conducting business in the Middle East (or anywhere). Throughout his 10-year tenure with his last employer as a global leader in international radio programming he traveled extensively to numerous countries around the world and unequivocally he had an in-depth knowledge of the current state of world affairs that had been so critical in his success as global broadcasting executive.
His strategic management experience in radio is vast. In the early stages of his career he learned the value of and the fundamentals of strategic management and planning at CBS Radio where he served in various positions at flagship radio stations in New York and Los Angeles. Over the last 10 years in Satellite Radio, first as the Director of Global Music Programming and later as Vice President of Global Content, he honed his strategic planning skills even sharper.
This executive had proven key strengths that set him apart from others recruited by Filcro Media Staffing. Many executives spoke of his modality but none had his record of efficacy.
The ability to set realistic and clearly defined goal and articulate what constitutes success to an entire organization.
The development of a comprehensive strategic plan which enabled the goals to be met.
The development of tactical plans detailing how the strategy will be executed.
The successful execution of plans.
There was no fluff in his world. Every bit of programming and content served one of two purposes: the acquisition of subscribers and/or the retention of subscribers.
This executive was not myopic in his understanding or practices. In conducting the business of the Radio Network global content group he traveled extensively to numerous countries around the world including the United Arab Emirates, the U.K., India, South Africa, Indonesia, Singapore, France, Greece and Italy
The nature of his professional travels varied greatly, encompassing content planning sessions with the regional teams, senior level management planning sessions, meeting with existing and potential third-party broadcast partners, meetings with music industry executives, event promoters and content producers, producing and covering major content events. This executive had the direct hands on experience that we were seeking.
His understanding and success with transforming Radio cross-platform, integrating new technology into broadcast operations and implementing changes in media delivery confirmed his capacity to produce and disseminate appropriate content for multiple delivery platforms.
Under his leadership, the content was produced and disseminated in a very diligent, creative and forward thinking manner regarding the exploration of ways of leveraging content on other platforms.
This executive was also prepared to represent the organization to industry, government or public interests. At National Association of Broadcasters (NAB) in the U.S. or NAB Europe he was noted as a clear up and coming leader. As a member of the nominating committee for U.K.’s prestigious Brit Awards he had the distinction of being the first of two American broadcasters to be part of the committee. As a member of the Digital Media VIP’s, an affiliation of professionals hailing from various corners of the digital media world he met on a semi-regular basis to discuss issues of the day as well as an opportunity to connect with other members. He has also been a featured writer for New Radio Strategies website - a site where some of the best thinkers and practitioners in radio in the UK, USA and further afield share and discuss their views about the medium in the digital and global environment.
His financial acumen and the size of the budgets he managed as a fiscally responsible broadcasting executive were impressive. He managed varying levels of budgets as head of the global content group properly keeping the content at an extremely high level. Creating original content with limited budgets presents challenges but he met and exceeded every goal set by the board.
With strong media metrics and analytics he was able to make programming decisions with precision and properly utilize resources. Adjustments to programming based on research results were done quickly and properly.
As a manger and mentor of employees this executive had shown a clear capacity to build human resources in business, creative and technical environments. His ability to positively mange people globally was proven on many levels. Those we spoke with below, on and above line all commented on his exceptional management skills and were able to give clear examples of his success.
Clearly a leader and a leader by example he was able to instill his own work ethic in those around him. In this regard, he was a needed change agent in an environment that required a successful motivator of people.
The executive was hired after much scrutiny and review by the senior most executives of the organization.
This was a global search that spanned four continents and was completed from contract to formal offer in three months.
There was never any doubt internally or on the client side that we had identified, recruited and attracted the single most talented executive in the world to take on this exceptional challenge.
A Filcro Media Staffing International TV GM Executive Search for Review
General Manager Global TV (GM)
International TV and Interactive Group (ITIG)
Global TV General Manager – TV GM
Washington, DC - USA
Filcro Media Staffing, New York, NY
Officer in Charge
Tony Filson, New York, NY
President & CEO
U.S. Based International Broadcaster
The CEO sought multiple media market growth and required new leadership to monetize broadcast and interactive holdings by increasing the quantity and quality of programming in multiple languages serving U.S , Middle East and North African markets.
Requiring build-out of interactive properties and associated content to reach commercial markets with Inventory, Traffic, Sales, Sales Services, Programming, Broadcast and Production Operations all needing to be retooled, created or brought in-house.
English, Arabic and Farsi Media Markets
The (ESC) identified Filcro Media Staffing (FMS) and Tony Filson (TF) functioning as Officer in Charge of Search.
Filcro Media Staffing is Retained
Filcro Media Staffing Officer in Charge of Search worked directly with the CEO to establish the experience required and the job description to attract the proper GM.
Filcro Media Staffing was provided with technical, strategic, operational, organizational, financial and cultural overviews requested to evaluate all hard and soft assets as they related to the skills and experience required of the new GM in the U.S. and MENA.
Some of the biggest challenges facing the new General Manager (GM)
Renegotiating current production contracts
Identifying new production facilities and build-out
Formalizing production, co-production, development and programming acquisitions
Financial management and budget controls
Human resource policy and procedure formalization
Sales infrastructure - front and back office
Broadcast operations and engineering
Interactive site build-out monetization
Branding of TV and interactive properties in domestic and international markets
Filcro Media Staffing Recruitment Solution
Filcro Media Staffing proceeded to Identify TV GM’s with combined domestic and international experience in the MENA and the U.S. directing multinational broadcast entities within the client’s genre.
Working outwards from the Washington, DC geographic, the Filcro Media Staffing was aggressive in identifying local candidates not requiring relocation. This proved to be highly successful in universe compilation, identification, recruitment and attraction of the newly hired GM recruited by Tony Filson as OIC.
The TV Network required a solid history of positively turning around or building new broadcast entities that were profitable in a brief period of time. The CAPEX for this endeavor was substantial and monetizing quickly was essential. The GM’s experience also had to be accompanied by tactical and strategic leadership in international markets directly related to the client’s MENA and U.S. interests.
The new TV GM would be inheriting an organization that lacked proper monetization, formalized policies and procedures and a number of operational contracts for production, broadcast operations and facilities that were not negotiated appropriately.
Financial controls were also needed immediately to rectify spending not in line with the firm’s gross revenue. Programming and production costing was extreme for the entity based on the number of hours of original programming and current co-production deals.
Traffic, Inventory, Sales, Sales Planning and Client Services all needed to be addressed by this new GM to allow ad agency and direct client advertising participation. This new GM would require media acumen that will allow the integration of the broadcast TV Network with the interactive properties in a seamless manner so sales plans could be offered across both platforms.
Filcro Media Staffing’s goal, as a solution to our client, was to also identify and attract a GM who had a current intimate understanding of the MENA and the related U.S. MENA geopolitical landscape.
The ecology of the entity required a GM who could bring about continuity while setting new standards in business, creative and technical areas. A great deal of maturity and self assurance would be required to build confidence in a staff that clearly lacked honed broadcast industry leadership in the past.
Successful TV GM Recruited
A veteran international TV media executive with multi-departmental management skills including general management, strategic planning, news, programming, ad sales, promotion, marketing, branding & new media.
Recently relocated to the West Coast this GM was currently a Senior Adviser for a leading international management-consulting firm developing a new Pan-Arabic satellite-delivered news and information channel in the Middle East. Part of his responsibilities were in the DC/VA/MD geographic and this made the transition easier for him and his family.
Prior to this, the new GM had successfully built-out a new national, commercial station, creating new state-of-the-art HD-ready broadcast facilities in 3-months, supervising a staff of 200 and increased revenue by 40% in 3-month’s time as he increased audience by 75% in their key demos.
This TV executive was selected by a non-partisan U.S. Federal agency, appointed by the President of the United States to develop, plan and guide 3 satellite-delivered news and information based channels in 22 countries throughout the Middle East, North Africa and Europe. He supervised and directed the construction and build-out, the hiring of management and staff for all operating departments including news, production, programming, finance, human resources, branding, marketing, new media and technical operations in Washington, DC and International Markets.
As the Group Chief Operating Officer (COO) of another international broadcasting concern he successfully directed the management of the TV Network's (6 channels), programming, ad sales, news, marketing and branding strategies as deregulation was introduced into the markets. After 2 years he retained a 78% share of the TV advertising market, and a 75% share of the audience. He realized a $0 to a net-profit of $78.5 million in that 24 month period. His challenges of the SARS virus, regional terrorism and recession were overcome by his exceptional leadership skills in AORs consider hostile by others.
This TV executive has been successful in every international broadcast entity he has ever been appointed to lead.
The executive was relocated to DC/MD/VA area and has made a smooth transition to the new organization. He has exceeded all expectations and is making the client’s business goals a reality in U.S. and MENA markets.