Ratings, Marketing, Programming, Affiliate and Sales Research
All media research is recruited for to include traditional primary and secondary ratings analysis, the formulation of comparative modalities with media metrics such as Nielsen Data“C3” ratings or commercial ratings plus three days of DVR playback as well as multi-screen usage of Digital Uniques, MSO - SUB data, Social Networking and Advertising Research. OTT, OTA, Online, Mobile, Cable and direct to subscriber. This group recruits for tactical and strategic research leadership.
Category and industry specific research executives for client services, sales, sales planning and ratings analysis are staffed for broadcasters, programmers, syndicators and advertising agencies. Industry specific automobile, beverage, adult beverage, travel, leisure, sports, entertainment, gaming, electronic, QSR, financial services, service, social networking apparel and even direct response (DR) are all recruited for. Filcro Media Staffing provides developers, disseminators and advertisers of media product(s) rapid identification of experienced professionals in all of the above research environments primarily in New York, Chicago, Washington DC, Los Angeles, Atlanta and Miami.
For technical data assimilation and dissemination for STB, OD, OTT, Mobile and Online interactive platforms outside of traditional “C3” from an operational or IT perspective please refer to our Technology Group. From SVP to a Manager of Research or Data Scientist, Filcro Media Staffing recruits highly skilled research personnel across all media platforms for quantitative and qualitative research and the required technology and modalities to bring everything to fruition.
Review of Filcro Media Staffing Reporting to the Senior Vice President of National Advertising Sales
Viacom's goal is to be the world's leading, branded entertainment company across television, motion pictures and digital media platforms. The Viacom focus is on consumers, enhancing existing brands, developing new brands and executing on multiplatform strategies to reach objectives and sustain growth. By capitalizing on creative strengths and deepening relationships with audiences, advertisers, distribution affiliates, talent and licensees, Viacom is positioned to achieve continued global success.
Reporting to Senior Vice President National Advertising Sales
The Senior Vice President of National Advertising Sales was seeking an addition to staff based on a distinct need to service a growing and diverse media sales population across multiple media platforms for multicast dissemination.
This Director would need to create new qualitative cable network analysis reports and improve the research department's work flow process to shorten the request-to-report turnaround time.
This executive would have to be proactive and hold training seminars for a group of 43 associated with research and research support in a multiplex multicast environment of advertising and sub driven properties with multiple associated digital sites for broadband and mobile. A broad understanding of technology associated with the assimilation and dissemination of research data would be essential as this person would be developing primary research to supplement secondary resources.
The development of enhanced primary and secondary media metrics and analytic tools for Network sales was also essential. The current system did not combine ideation and needed to be a one point solution for sales staff across TV, Interactive, Mobile and Place Based DOOH platforms in New York, Los Angeles, Chicago, Miami and Detroit as well as unique opportunities with venues not in primary media markets.
Industry and Sector inclusion for Universe Compilation
Cable Television Networks
Digital Media Networks
Motion Picture Studios
Suppliers of Media Research Metrics and Analytics
Venue and Place Based DOOH with Digital Dissemination and Assimilation
Filcro Media Staffing proceeded to identify senior TV and cross-platform research professionals with specific digital and broadcasting sales research experience in organizations that serviced and mirrored the Networks’ structure, business units, media platforms, multicast and multiplex modality and culture.
Directly recruiting from the identified targets was the most effective modality. Conventional awareness through print and Internet sources was not effective on any level. The candidates we were seeking to recruit were currently employed and happy in their current positions. Aggressively targeting a well researched universe ultimately brought this search to fruition.
Successful Director of Research Recruited
A current Director of media research from the largest provider of TV Network analytics in the world who had previously worked for a 100 million subscriber cable TV network with Sub and Ad Sales monetization components.
This media research executive had managed staffs as large as thirty-five and was responsible for creating training and research process programs that were highly effective in optimizing revenue based enhanced analytics that were superior in accuracy.
Developing primary research sources of media analytics as well as honing secondary data were strong components of this research executives experience. His capacity to quickly review media data sources for accuracy enabled him to optimize return for media sales executives in the field and minimize potential ADU and or makegood scenarios across broadcast and digital.
This executive had previously setup media research modalities that were being sought in the client company and he was responsible for mentoring four research employees to the extent that he afforded the network succession planning options that have been utilized successfully on the Manager, Director and Vice Presidential levels. This building of research resources and people was a true testament to his capacity as a leader.
On the Manager, Director and Vice Presidential levels he created a customer service oriented research environment that was utilized based of ease of use, accuracy and ultimate efficacy. This building of media research resources, media research technology and media research personnel was well above the industry mean.
His noted reputation as an industry pioneer with analytics and media metrics across numerous media platforms assured current and future success in a multiplex that disseminated across (8) eight media platforms.
Executive Search Summary
The media research executive recruited was successfully attracted and did not require relocation.
He has made great progress in transitioning the Network into a state of the art provider of media research tools and analytics to their sales organization and clients across all media platforms and affording the Network the opportunity to monetize RFP’s and sales plans as never before.
Revenue has been enhanced and the costs of research and research materials have been lowered based on in-house efficacy with primary research as opposed to paying premiums for secondary data that fell short of allowing agencies and advertisers to see the true value in the desired Network broadcast and digital audiences.