Ideation, Art Direction, Sales Response, In House Advertising
Filcro Media Staffing identifies client and creative services executives across multiple stand alone and integrated media platforms.
Filcro Media Staffing identifies, recruits, attracts and relocates client and creative services employees and their leadership who accommodate the in-house provisioning of traditional advertising agency based services for greater creative and financial control. Many of these roles support sales, marketing and corporate communications with the tools they need to disseminate across multiple media platforms.
Filcro Media Staffing is capable of identifying, screening, recruiting and attracting client and creative services professionals in every major media market in US, EU, Asia, LATAM and MENA.
The seamless client and creative services integration of on-air, on-line, OEM, OTT and mobile advertising proposals, RFP’s, collaterals is a process that requires special talent. Filcro Media Staffing has the resources, presence, industry contacts and aggressive recruitment modality that has proven efficacy, in attracting these professionals.
From SVP’s of Corporate Communications to manage these environments, to internal Executive Producers to Directors of Client and Creative Services to meet the diverse needs of a 100,000+ employees multinational or a Cable TV Network, Filcro Media Staffing has a noted history of proven success.
A Filcro Media Staffing Digital Networks Director Client and Creative Services Executive Search
Director Client & Creative Services
Client - Diversified U.S. based global media and entertainment conglomerate Search - Director Online Client and Creative Services Based - New York City, NY Search Firm - Filcro Media Staffing Officer in Charge - Tony Filson Reporting to - Vice President National Sales, New York, NY
The Vice President of National Advertising Sales needed to add an additional layer of management and enhanced functionality for clients, advertising agencies and internal cross platform advertising campaigns. The Vice President identified Filcro Media Staffing based on the firm’s reputation in both digital and broadcast recruitment.
The Vice President required a person who could autonomously function as an in-house advertising agency at times to offer clients a full cycle solution that could have TV, Motion Picture and Digital participation from the firm’s other operating divisions. Management acumen was also required to mentor, train and hire additional staff to keep pace with a brand approaching the billion dollar mark.
Universe Compilation - Industry and Sector Inclusions
National Cable TV Networks
Regional Cable Networks
Internal Digital Resources in Film, Publishing and Radio
Filcro Media Staffing is Retained
Filcro Media Staffing proceeded to determine the needs of the Vice President form a compilation of factors that were quite complex based on the number of entities that would be serviced by this client and creative services group.
The client agreed with our desire to target eight environments and tier candidates based on management capacity, compensation, technology acumen, operational experience, cross platform exposure and corporate cultural respectively. This “map” established by Filcro Media Staffing and the client brought about the consensus we required to proceed with universe compilation.
Some of the biggest challenges facing the new Digital Operations Director were
Optimizing Current Resources
Building Internal Awareness of Digital Resources Across TV and Film Divisions
Becoming a Resource to Clients and Agencies
Mentoring, Hiring and Managing Staff
Optimizing Communication w/ Traffic and Inventory
Enhancing the Creative Impact of Cross-Platform TV, Interactive and Wireless Presentations
The Filcro Media Staffing Recruitment Solution
Filcro Media Staffing proceeded to identify "happily engaged" client services directors from the eight environments specified by the Vice President.
It took approximately four weeks to Identify, recruit and qualify four ideal candidates who would be capable of meeting all the current and future needs of the brand as they approached the one billion dollar mark. Keeping to the hierarchy desired was extremely difficult with such a diverse group of candidates coming out of varied industries with different reporting structures and modalities based purely in the content being distributed across each unique platform.
Our top four candidates were all capable of working autonomously and had strong management acumen enabling the six direct reports to a have clear definition as to why this individual was picked to be the next Director.
The Vice President was extremely pleased with the quality of candidates and the cadence at which they were recruited and presented. It was now a matter of “cultural fit” and the Vice President was certain that he could discern this with only a brief meeting with each candidate.
Successful Director of Client and Creative Services Recruited
A motivated and detailed oriented client and creative services professional with 10+ years of experience and a record of excellence increasing productivity in growing environments.
His record with quality and customer satisfaction at high growth interactive companies was confirmed by those who worked for him, his bosses and the ad agencies and clients that he collaborated with.
He was skilled at managing client relations and building this resource where it had not been before in substantial media organizations. His project management experience and a proven ability directing highly complex projects from planning through completion in fast-paced, time-sensitive environments was reiterated by everyone we came in contact. A high-performing manager he was still hands-on with demonstrated abilities to lead teams and always achieving bottom-line results.
Exhibiting growth in every work environment the candidate offered capacity, stability and a strong work ethic that could be emulated in his staff.
Managing over 15 direct reports and overseeing a multimillion dollar client services budget in the past, the transition to the new company was anticipated to go smoothly and it did.
This Director of Client Services has proven to be a vital asset to the company and those that utilize this environment external to the organization. This search was extremely successful and the new Director has met every goal and continues to perform in a manner that exceeds everyone's expectations.
A Filcro Media Staffing Executive Search Case History Executive Search review of a Sr. Art Director recruited by Tony Filson as OIC
Senior Art Director Portland, OR - USA Online interactive properties and off-line collaterals Client & Creative Services
Executive Search Firm
Filcro Media Staffing with Tony Filson as Officer in Charge of Search reporting to the client President and Chief Creative Officer
Global U.S. based media organization utilizing technology and creative content to support:
Developing web-based online and wireless content.
Providing technology infrastructure and capacity to monetize content across multiple media platforms.
Assimilation and dissemination modalities for a sampling of the following
Art Director of online properties, collaterals and corporate communications
The organization required an Art Director who be responsible for the design of new projects on various Web properties as well as the additional tasks described below to work as part of the creative services group of the media division to design concepts and templates for Web properties
Design assets that can be reused in multiple templates
Create interactive tools in Flash
Create identities for stand-alone online products and see them through production
Create online promotional materials for The Web Site and other Corporate online products
Design printed promotional pieces like posters, brochures, invitations and multi-page documents
Online Design and Production
Build page templates for Web Site sections
Create interactive tools for Web Site sections
Work within the existing information architecture to add new projects to the site
Help ensure usability and accessibility throughout the Web Site
Use the Corporate content management system to help update content on the Creative Web Site and the Corporate site
Update content teasers and time sensitive stories on the home page Producing Annual Report
Assist in pre-production planning of the annual report
Create complete ready-for-print design of the Annual Report
The ability to produce materials in multiple languages
Executive Search Committee Member Industry and Sector inclusion
Digital and Online Properties
Interactive Advertising Agencies
Interactive Design Studios
Corporate Design Environments
Subsequent to Filcro Media Staffing being retained
The Filcro Media Staffing Officer in Charge Tony Filson participated in a number of phone conferences with the President and the senior most creative executive to establish current and future objectives for the varied digital properties across multiple media platforms that this Art Director would be responsible for.
Filcro Media Staffing established the required skills and and experience with a strong understanding of how graphic design principles like balance, color, hierarchy and typography needed to be applied across multiple sites. These creative, skill and experience means were established for portfolio reviews and interviews in New York.
Also established were priorities about desired new media projects to engage users without slowing loading times to offer engaging experiences utilizing advanced CMS technology for mobile and broadband applications.
Some of the challenges facing the new Senior Art Director
The ability to take design ideas from concepts through production to the Web
The ability to apply audience research to their design work utilizing accurate media metrics
Organizational / Time Management & Workflow skills to work on and direct multiple concurrent projects to keep work organized to meet project deadlines
Develop resources to offer proficiency in Dreamweaver and other HTML Authoring software, Flash and Flash ActionScripting, Photoshop, InDesign and Illustrator.
The ability to produce materials in multiple languages and assimilate and disseminate in same.
Filcro Media Staffing’s Recruitment Solution
Filcro Media Staffing proceeded to Identify art directors with work and work histories that reflected the client’s goals from a business, creative and technical perspective. Filcro Media Staffing concentrated on (3) three national markets that based on previous recruitment experience proved successful based on the client’s budget, size and culture. Special consideration had to be given to the extremely high corporate and creative standards of those supporting the organization:
Filcro Media Staffing
Successful Art Director Identified, Recruited and Attracted
An Art Director who by trade is a print designer, interactive designer, animator and video editor. The Art Director had over ten years of experience working for design firms such as Agile Industries, Razorfish, Manhattan Transfer, Modem Media, and New Interactive. He has taught classes on art direction and interactive video at the Savannah College of Art and Design and The Art Institute of Portland. His television, interactive and print work includes clients such as IBM, The American Red Cross, Wired Magazine, and Cisco Systems.
The new Art Director fluent in French, Spanish and English was able to work across many international business verticals. His work has been exhibited at the New York International Independent Film and Video Festival, and his interactive work has been featured in the book Portfolios Online: Digital and Graphic Designers Websites by Kathleen Ziegler and Nick Greco. The Art Director received his B.F.A. in communications from American University in Washington, DC and his M.F.A. in video from the Savannah College of Art and Design.
Executive Search Summary
The above Art Director above was successfully attracted. The goals and objectives of the client have been met and the web properties and corporate communication areas reflect a honed, polished and effective environment utilizing comprehensive technology to assimilate and disseminate information across all media platforms.
Filcro Media Staffing - Broadcasting & Media Recruitment Practice Groups Broadcasting and media executive search experience and skill set designations for clients and candidates