a Respected Consumer Brand and Media Executive Incubator?
As a recruiter in the media and broadcasting industries, I’m constantly placing CEO’s, CMO’s, CSO’s, CIO’s and the esteemed Presidents or “Country Heads” of the world’s largest media, entertainment and telecommunications companies.
What has become increasingly apparent as media companies vie for cross-platform dominance in fiercely competitive markets is enhanced modality and monetization efficacy from non-media industries that have proven track-records of success in building global brands.
Of all the non-media companies we’ve recruited from Coca-Cola, Exxon and Nestlé are without doubt at the top of their game in identifying markets then dominating them with a vast array of talented human resources who understand branding and global market dominance.
Coca-Cola is particularly strong or even herculean in the way they sweep through markets and dominate distribution once the business, technical and creative resources have been allocated.
From a pricing, marketing and sales perspective the end results are profit margins that surpass even those enjoyed by MSO Operators after CAPEX in affluent geographics. When looking at emerging media markets in LATAM, ASIA and the MENA the need for these talented executives has never been greater nor more appreciated by media stock holders and demanding media boards of directors as they push to enjoy ROI’s in these dynamic markets.
So to Coca-Cola we tip our hat. We note that media executives with prior Coca-Cola experience have learned from some of the best branding executives in the world and are now leading with aplomb in the media and entertainment industries.
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